We know from first-hand experience that deciding on where in Europe you should set up your business can be challenging.
With this analysis we try to help you making an educated decision. Our primary target are small and medium-sized businesses looking start up or expand into new markets.
Why Europe?
First of all, the EU’s Single Market is the largest internal market in the world. Recently, the new EU one-stop-shop (OSS) rules have come into effect. Those have made it even easier to do business in Europe from one central location. In many cases you can have your business based in one country and sell throughout the EU without much paperwork.
Furthermore, Europe tops the rankings on many, many indicators from highest living standard and least corruption to the region with the lowest average corporate tax rate.
But which country in Europe is ideal to establish your business in as a foreigner?
This is first and foremost a very personal question, which depends on your type of business, industry and personal preferences. However, there are definitely a few objective measures to compare European countries when it comes to the ease of doing business. We will discuss those below.